Promo Items: develop the most effective low budget promotional strategy.
Some people don’t realize how important promo items are when it comes to building the corporate image of a company. The truth is promo items allow you to connect with potential customers without spending a fortune. This strategy is as effective as TV or newspaper advertising and incredibly cheaper.
Let’s talk about facts:
Do you know that more than 50% of people are willing to do business after they have received a promo item? Take advantage of this opportunity!
Nowadays there is a wide variety of promo items, so which one is the best for your campaign?
Before giving promo items away you should determine your specific target because the promo item you will give away needs to be appealing to the people you want to reach. Even after knowing this you still need to know the following facts before choosing the item you are going to give away.
1 Bags are the promo item that generate more impressions in the USA.
2 Coffee mugs are seen about 5 times every single day. So imagine the power of a mug with your logo on it.
3 Over 45% of Americans report they use promo items on a daily basis.
4 61% of American consumers think better of advertisers that give them a promo t-shirt.
If you are willing to build the best corporate image of your company Peacock Branding Specialist is exactly what you need. At Peacock you will be advised on the most cost-effective marketing strategy.
Now, if you are seriously thinking about investing some money on promo items you should read these 3 factors that will determine the success of your strategy.
1 Target your audience: before launching your campaign you should determine the kind of people you are targeting in order to offer them the most effective Promo Item. If your customers are young people interested in CrossFit, then you should offer them something else instead of a notebook or a keychain because it would be less effective, try giving them a sports water bottle or a t-shirt which they would find of more use.
2 Call to action: if you really want to be effective when developing a promo items campaign you should come up with a way of getting something in return. The best approach would be to ask for an action before giving the item away. Just as an example: you could ask them to follow and share the content you are posting in every social network.
3 Target qualifying prospects: use your promo items to persuade the right prospects to get involved with your brand. Grow your brand visibility in a smart way.